Why are my DTF colors looking faded after pressing?

Faded colors can be caused by under-curing, wrong press settings, or dull film. If your prints look good on film but dull after transfer, your press might be too cold or not applying enough pressure. Also, pressing through a Teflon sheet can reduce vibrancy, switch to parchment paper. Sometimes, slightly increasing press time (by 5 seconds) helps colors pop more.