Freemium only works when the free tier creates tension.

If users can live comfortably forever for free, upgrades stall. If free is too tight, signups stall. The sweet spot is uncomfortable convenience.

What’s worked for us:

• Free shows the core value

• Paid removes friction or scale limits

• Upgrade moment appears during momentum, not at login

Trial-to-paid improved once we stopped treating paywalls like a toll booth and started treating them like a timing problem. How do you handle this?