Did I get too greedy on the river?

1/2 9 players live 400 effective

HJ limps, CO overlimps, I look down at 65o on the BTN and decide to overlimp, SB completes and BB checks. This should just be a fold pre but I decide to join the limping train.

Flop (10) is AJ4r, action checks through. No point in stabbing with a very weak hand multiway.

Turn (10) is a 3, checks to me and I bet 10 and only HJ calls. I pickup an OESD and since all of them checked twice, they are very likely weak so time to start bluffing.

River (30) is a 2, HJ checks and I jam for 385. I figured on a 4 liner board with the nuts it will be very hard to get called by a non straight weaker hand (probably 2nd pair at most), so I decide to ship it and hope villian has a straight. Unfortunately villian folds.