An appreciation post to business people who craft products/services for a specific target audience.

In Kenya, business people tend to "sell everything" and have been the norm for long.

There are these businesses that have focused on niche markets and retained their standards and service quality. They don't joke with those two.

So here I am, as your target audience to appreciate you and encourage you to not bend to the pressure of providing everything at the expense of serving the entire market.