Change Instagram Niche and Facing Huge Drop in views and likes

Question

hey

I run a page where I used to upload faceless spiritual content. About a month ago, I changed my niche on Instagram. Earlier, my videos would usually get between 100K to 1M views. However, after switching my niche, there was a significant drop in reach.

Previously, my content was completely faceless, but now I create videos showing my face. Currently, my average views are around 5–10K.

I’m now considering going back to my old niche on this page and creating a separate account for the new niche. Do you think this would be the right move? What would you advise in this situation?

Posted Feb 26, 2026, 8:02 AM UTC

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