What do you think is a reasonable price for a 7-piece iron set from a newer DTC brand?

Curious to hear some honest opinions here.

If a newer DTC brand (not well-known yet) claimed performance comparable to major brands and emphasized craftsmanship, what would you consider a reasonable price for a 7-piece iron set?

For context, I’m seeing a lot of established DTC sets sitting around the mid-$500 to $700 range.

Would you expect a newer brand to price lower? If so, by how much?

Also — as a small thank-you for thoughtful input, I’ll randomly select 5 people from this thread to receive a free 7-iron (free shipping, sent in late April).

Just trying to understand how golfers actually think about pricing right now.