Why is Alysa Liu being celebrated more than other gold medalists?

Why is it that Alysa specifically is so popular when this is not the US's only gold medal this year? Is it because figure skating is more popular among the general population? Or because Alysa seems to be more in touch with current pop culture (choosing songs by Lady Gaga, Laufey and Pinkpantheress/Zara Larsson)?

Just to be clear, I love everything I've seen about her so far!