780 million people in the United States bought movie tickets in 2025. What makes going to the movies so special?

<iframe width="560" height="315" src="https://www.youtube.com/embed/al5WNr0MraU?si=-qS2Bs-Yu-Hs\_3Mb" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe>

Is it the atmosphere or is it the memories we build with family and friends that makes us keep going back? What are your thoughts?