White Day Campaign 2026 (+ livestream news)
All of the information has been taken directly from the campaign website and use JST (GMT+9) timezone
☆MaM Fan ThanX Festival -SHARED☆
Event period: Jan 31st, 15:00 - Feb. 8th(Music) | 9th (Basic), 22:00 JST.
> Link to the MV: Light on the Orbit
☆Scouts -SHARED☆
★Day to Day
Period: Mar. 14th, 15:00 - Mar. 30th, 15:00
This White Day themed scout will be revealed on Mar. 13th on Twitter.
>Link to the thread TBA
☆Login bonus -SHARED☆
Period: Mar. 1st, 00:00 - Mar. 14th, 24:00
Login at least once during the campaign period to get 35 dias!
☆Mini-events -SHARED☆
★White Day livestream challenge
Period: Mar. 1st, 15:00 - Mar. 14th, 24:00
On MUSIC: Clear missions to watch all the 28 pairs' livestream stories. Missions will update daily at 15:00 & 18:00.
From March 8th, surprise livestreams featuring random idols will also appear (except Jin, Akiomi & Nice who will appear as a trio). These missions will have increased porbability to be pairs yet to be encountered.
On BASIC: Clear festival produce courses to unlock all the 28 pairs' livestream stories. Pairs will be added daily at 15:00 & 18:00. Jin, Akiomi & Nice will appear as a trio.
★Doubled fans campaign
Period: Mar. 1st, 15:00 - Mar. 14th, 24:00
During the campaign period, the amount of fans obtained from produce courses/lives (Basic) or lives/work (Music) will be doubled!
★Daily free work
Period: Mar. 1st, 15:00 - Mar. 14th, 24:00
This work can only be done once per day and gives out more fans & training items than regular work!
★White Day limited voicelines
Period: Mar. 1st, 15:00 - Mar. 14th, 24:00
Don't forget to talk to your idols in 'My Room' to get this year's time-limited voicelines~
Last year's voicelines will be added to the ES coins shop.
★[ !! ] Era Valentine's Stories
Period: Mar. 1st, 15:00 - Mar. 14th, 24:00
The White Day themed event & scout stories will be free to read during the campaign! For Basic, the [!] Era White Day stories will also be featured to read on [!] mode~
☆Office campaign -MUSIC☆
★White Day Letter office item series
Period: Mar. 1st, 15:00 - Mar. 14th, 24:00
A time limited item series for the Office will be added! The idols will have a special convo. and motion when interacting with the White Day bookshelf.
The time-limited set from last year, the 'Wish White Day' series will have a resale during the campaign!
The pets' Valentine's Day outfit will also be added to the ES coin shop~
☆Other news☆
- MELLOW DEAR US Album: Their album will release on Apr. 22nd. The album will feature 4 new songs & a solo for each member! Pre-order for it starts on Feb. 27th, 00:00.
- Full version of 'DEAR WORLD' & 'Mellow Addiction': We finally will be able to hear the full version of these two songs on Mar. 11th, 00:00!!
- Tsukisuta (Mar. 2026): The March monthly livestream will feature Koga, Kuro & MELLOW DEAR US seiyuus!
- Enstars 10th Fes stamps campaign: Collect stamps at 8 of the venues to obtain the 'Do 10-poses' action! The action will be made available for free a certain time after the campaign has passed.
Posted Feb 26, 2026, 2:04 PM UTC