How to see breakdown of creative metrics if Results tab is showing "Multiple Conversions"
Hello! Has anybody experienced not being able to see performance metrics by creative at the ad set level when they choose Breakdown > Dynamic creative element > Image, video and slideshow for ad sets and campaigns that are showing "Multiple Conversions" on the Results column?
For more context:
- Campaign objective: Leads
- Budget: Campaign budget setting
- I have an ad set that is using "Website and instant forms" as the Conversion location and "Maximize number of conversions" as the performance goal. When I view it on the ad set level, it's showing "Multiple conversions" at the Results and CPR column. It's also showing "Multiple Conversions" on the campaign level too.
- Dynamic creative is turned on
- "Optimize creative for each person" is turned on
I don't know if this matters but I do have another ad set from a different campaign that only has "Instant forms" as the Conversion Location and "Maximize number of conversion leads" as the Performance goal and it's only showing the "Multiple conversions" thing in the campaign level BUT NOT in the ad set level
I just want to know which specific creatives are driving those conversions because it's showing me the number of conversions but not necessarily showing me which creative is actually responsible for those.
Thank you!
Posted Feb 27, 2026, 6:29 PM UTC