The AI Search Playbook: Get Recommended by ChatGPT

This is the playbook Tally used:

Phase 1: Create Comparison Pages (4 weeks)

For every major competitor:

• 'Tally vs Competitor' page
• Detailed comparison
• Feature breakdown
• Pricing comparison
• Use-case examples

Example pages:

• 'Tally vs TypeForm'
• 'Tally vs Google Forms'
• 'Tally vs JotForm'
• (And 10 more)

Total: 15 pages × 2000 words = 30,000 words

Phase 2: Optimize for AI (1 week)

Each page:

• Comprehensive (cover everything)
• Honest (don't just bash competitors)
• Specific examples (not generic advice)
• Clear structure (easy to scan)
• Original insights (not copy-paste)

AI models like:

• Useful information
• Honest comparisons
• Actionable recommendations

Give them that.

Phase 3: Get Indexed (1 month)

• Submit to Google (get indexed for Google too)
• Submit to ChatGPT (if they have submission option)
• Let it time to spread (takes 1-2 months)

Phase 4: Get Traffic (Month 2-3)

• ChatGPT starts recommending your pages
• When people ask about alternatives
• Your pages show up in top 2-4
• Users click

Phase 5: Convert (Ongoing)

• People land on your comparison
• Already interested (asking about alternatives)
• Your product is positioned well
• They sign up

The Numbers:

Traffic source: 1000 visitors/month from ChatGPT Conversion rate: 17% (already filtered audience) New customers: 170/month Revenue: $100K+ Monthly Revenue Return (depending on ACV)

All from content.

All passive.

All sustainable.

Timeline:

• Month 1: Write pages
• Month 2: Get indexed
• Month 3: Start getting ChatGPT traffic
• Month 4+: Ongoing customers

The Insight: Google is a search engine.

ChatGPT is a recommendation engine.

Optimization strategy is different.

For Google: Target keywords For ChatGPT: Provide value

Learn to optimize for ChatGPT.

That's the 2026 growth strategy.