Merch cost increase?

$195 a jersey at the stadium with $45 name/number heat pressed. Premier League, Serie A, and La Liga authentic jerseys aren’t even that much.

Is this normal right now for MLS jerseys at other stadiums? I can buy named/numbered MLS jerseys on Dick’s Sporting Goods website right now for the 2026 season at $185. Why does it cost $240 at Dick’s Sporting Goods Park? Even with a season ticket discount that is kind of absurd.

But aye, we got $5 dollar hot dogs now!