How is this game not more popular?

And mean no disrespect at all, since I really like it and I've already run it. But it seems like, even with some promos and youtubers giving it a try (or more like reading/skimming through it I suppose), I'm not seeing people in other spaces bringing it up ever (maybe one or two times last month?).

Maybe it's just my algorithm, but it's such a shame, since this game can do lots of stuff free-form but also with a solid structure to not be too "hand-wavey".

Like for example, you can and are expected to do stuff that you probably already do in other more combat oriented games roleplay-wise, like heavy roleplaying with almost no interaction with the rules, or trying to come up with creative ways to use cantrips/spells; "rule of cool" and all of that.

Is it that the system needs some reading and understanding first in order to "get it"? Maybe it seems like just another narrative game, so people give it a read expecting light rules only to be surprised by a thick tome full of examples, art, and templates (which I love). Or maybe, I don't know, people expect a bit more frontloaded "oomph" like in PbtA/FitD or even more OSR games?

It also doesn't help that most youtubers I saw convering the game didn't seem to really "get" the system more than what the solo tutorial adventure tells you, tbh. Like, they treat it and/or compare it to 5e type games in some cases. I even saw one who made a one episode let's play, who literally ran it like the players were in a comic book, using language like "are you ready to move to the next scene?", but I digress.

What do you guys think?