What’s actually working for customer acquisition in India right now?

Hey everyone,

I’ve been working as a freelance social media manager and recently noticed some interesting patterns in what’s driving growth for Indian brands.

A few things I’ve seen:

• A small creator grew to 50–60K monthly views with consistent short-form content (3 posts/week)
• A LinkedIn page crossed 1,000 followers in about 6 months, fully organic
• A jewellery brand generated a $15K order through focused digital marketing

It seems content consistency + the right distribution is working better than just posting randomly.

Curious to hear from other founders and marketers in India:

What is working best for you right now: ads, organic content, outbound, partnerships, or something else?

Would love to learn from the community.