quick question about front desk operations

In service-based businesses where the client experience matters a lot, how do you handle incoming calls when everyone is busy?

I’ve noticed that in some salons and spas, missed calls can quietly turn into missed bookings especially during peak hours. A few owners I spoke with mentioned testing AI call assistants like AgentZap to handle bookings and confirmations automatically while they focus on clients.

They said the surprising part is that most customers don’t even question it they just care that their appointment gets scheduled quickly.

I’m curious though in a spa environment where the atmosphere and personal touch are so important, does using something like AgentZap help streamline operations, or does it risk feeling too automated?

Would love to hear how others are balancing efficiency with experience.