Another missed opportunity with Bungie games. Appealing to new players?

I was just think how Bungie obviously wanted Destiny players to try Marathon, with free skins, promotions in the game, etc. Hoping for crossover players.

But I wonder if they ever thought about how Marathon could have brought in new Destiny players too. People maybe liking the aesthetics of Marathon, and it's smooth gunplay, thinking Destiny might be fun to try. But instead, they've silo'd it away from any attention and made Destiny so dead at Marathon launch, angrying the existing players to substantial bad 'press', there's really no reason to look at it.

I guess it just feels like another lost opportunity and examples of how much trouble Bungie has managing one game, let alone too.

Don't get me wrong, I do hope come June 9 they shut me up with real care going back into the game.... But that hope has been slowly dying the last month or so.