"Drumheller sits in the Red Deer River valley, a landscape shaped by erosion that exposed some of the richest dinosaur fossil beds in the world. Long before it became known for dinosaurs, the valley was used by Indigenous peoples including the Blackfoot Confederacy and Cree for hunting and travel routes.  
  
The community developed in the late 1800s after coal was discovered in the surrounding badlands. Named after coal operator Samuel Drumheller, the town was incorporated in 1913 and quickly became one of Canada’s busiest coal mining regions through the early 20th century.  
  
Beyond coal, the area gained global scientific importance because of its Late Cretaceous fossils, dating back roughly 70 to 75 million years. Numerous dinosaur species have been discovered in the region, including Albertosaurus, Edmontosaurus and Centrosaurus. The dry climate and layered rock formations helped preserve bones that are now studied by palaeontologists from around the world.  
  
In 1985, the Royal Tyrrell Museum of Palaeontology opened near Drumheller, becoming Canada’s only museum dedicated exclusively to palaeontology. It houses one of the largest displays of dinosaur skeletons in the world and continues active fossil research and excavation.  
  
Today, Drumheller is widely branded as the “Dinosaur Capital of the World.” Giant dinosaur sculptures, fossil tours, and the nearby Horseshoe Canyon and badlands landscapes attract visitors internationally, making tourism and science central to the modern identity of the community."  
  
[Video Source](https://www.tiktok.com/@onpointpetsitting)

This town knows what it's about and leans into it.