Hi r/iOSProgramming 

On the 24th of December, I launched my first iOS app and I wanted to share here my progress and more importantly how I got my first users.

**Context**  
As a runner, I wanted to see my pace progression over time and more importantly as an Apple Watch Ultra runner, wanted a fully customisable workout app. Like for many other devs, the solution was not out there so I built it. It started as a hobby of mine but closer to last November, I realised my pain points are probably shared with others.

**Step 1 - Validation**  
My first step was validating this is worth building and polishing it enough to share with others. I shared a photo of the watch app on the [applewatchultra](https://www.reddit.com/r/applewatchultra/comments/1pxvcmp/what_is_on_your_running_metrics_screen_building_a/) subreddit and asked what running metrics runners use.

**Step 2 - Start with a community**  
I created a new community r/PaceIt and updated the post above, directing users there and how to access TestFlight. At the same time, I launched the iOS app with (hard paywall):  
1) Lifetime plan (discounted)  
2) Monthly subscription  
3) Yearly subscription

**Step 3 - Build for users**  
From late November until late January I was very active with my TestFlight users, listening to their feedback, prioritising bug fixes and focusing on the apple watch app which launched end of January. The discounted Lifetime helped nearly make all TestFlight users convert to it whilst remaining engaged, knowing that their input shapes development.

I haven't crossed 100 paying customers yet, but hearing from them about how mature and polished the app is, it's amazing motivation.

Looking forward to hear from other devs about how you launched your apps. What strategies worked or didn't. After the initial drive - how did you continue growing your user base?  
Helpful to include if you have a soft or hard paywall.

Built my first app - 2 months live update