Do Your Analytics Agree With This Study on AI Citation for YouTube?

Question

Otterly came out with a study on how YouTube is cited in AI platforms. Reddit (hey-ooo) and YouTube were the top two social media channels cited across 6 AI platforms, but for YouTube specifically, Google AI Overviews and AI mode drove the majority of citations (Google own's YouTube, so that makes sense).

One big point from the study was around chapters/timestamps and how those can really help your YouTube videos show up in AI search (especially Google). Has anyone noticed anything in their analytics that reflect or contradict this study?

Reddit won't let me share the link but it's in "Otterly (dot) ai"'s blog called "The YouTube Citation Study"

Posted Mar 2, 2026, 4:16 PM UTC

32
Loading comments…