I can't believe how baldy mismanaged Audi has become

With the release of S Class facelift and 7 Series coming next, I remembered how excited I was for the new A8 and how new generation never happened. Not to mention absolutely outdated Q7 which had more facelifts than Kardashian, all face no substance.

How can you fail so miserably, pretty much doing nothing for a decade while competitors release new platforms left and right.