Insights 2.0 is live: your AI visibility data now comes with a task list

We just shipped Insights 2.0.

The short version: Omnia now tells you exactly what to do to improve your visibility in AI search, prompt by prompt, task by task.

What we learned from Insights 1.0

Our first attempt wasn't good enough. It picked your worst-performing prompts instead of the ones you actually cared about. The suggestions were too vague to act on. And the whole experience felt disconnected from the rest of the product.

But it taught us something important: "actionable" means something very specific. Recommendations need to be tied to individual prompts, not averaged across topics.

Your brand's actual authority should shape which topics are worth pursuing. And the path to better AI visibility varies a lot depending on your category, your current position, and where citations are actually concentrated.

How Insights 2.0 works

For every prompt you track, Omnia now analyzes:

- Citation patterns (where are AI answers actually pulling from?)

- Your competitive position

- Your brand authority

- Your category dynamics

Then it generates a prioritized task list with concrete briefs: what to write, where to publish it, what format to use, and why that specific action matters for that specific prompt.

Three types of recommendations

1. Create: new content where you currently have no presence

2. Improve: existing pages that are close but underperforming

3. Get featured: on high-authority pages that already dominate citations for your topic

Each task comes with enough context to act on it without guesswork.

We're opening Insights 2.0 to everyone for the next week so you can try it on the prompts that matter most to you.

If you're already using Omnia, it's available now from the Insights tab. Pick a prompt, generate insights, and let us know what you think.