What SEO tactics have actually worked for local service businesses like junk removal?

Hey everyone, long time reader here. I’ve been working closely with local service businesses, mainly junk removal companies, and helping them improve their online visibility without relying heavily on paid ads.

One thing I’ve noticed is that a lot of generic SEO advice doesn’t translate well to service-based businesses that depend on local leads. Blog content alone often isn’t enough, and many owners struggle with knowing what actually moves rankings and phone calls.

After testing different approaches, I put together a simple resource that breaks down what has worked in real situations for junk removal companies, especially around local SEO, service pages, and Google Business Profile optimization. I made it purely informational with no popups or email capture.

I’m curious to hear from others here who run or work with local service businesses. What SEO efforts have genuinely helped you get more leads, and what turned out to be a waste of time? Happy to discuss or answer questions if it helps.