Surprising: One of my most visited posts is getting traffic from Bing rather than Google

I noticed something interesting in my analytics recently.

One of my most visited posts right now is a guide about starting a consultancy in the UK. What surprised me is that the majority of the search traffic to that page is coming from Bing rather than Google.

It’s not huge traffic yet, but it’s consistent and the visitors seem genuinely interested in the topic.

I’m curious if other bloggers here are seeing the same thing.
Are you getting meaningful search traffic from Bing, or is Google still responsible for almost everything on your sites?

Would be interesting to hear if anyone is actively optimizing for Bing.