Roku just confirmed that a **major home screen redesign** is on the way for 2026, and the company is not hiding its true goal. Its focus will center on monetization and more ways to push ads at the expense of the user.

**What Roku Is Changing With Their Home Screen**

Beta testers reported seeing a “For You” row filled with picks based on viewing habits, along with genre-browsing sections like “What Are You in the Mood For?”

Two of the biggest changes involve The Roku Channel app and the Roku Live TV Guide being pushed front and center. These apps override your personal settings, forcing you to scroll past promoted content just to reach the apps you already arranged.

**Why This Matters for Cord-Cutters**

Roku operates in more than 90 million streaming households worldwide. Average daily usage exceeds four hours per active account, making the home screen prime real estate for advertisers.

The company’s platform segment saw an 18% revenue increase in 2025, reaching roughly $4.1 billion. Executives expect similar growth this year, driven partly by home screen changes and new ad placements woven into the interface.

I always recommend **Android TV/Google TV devices** over Roku for this exact reason. Devices like the Onn 4K Plus offer a far better experience.

You can sideload apps, install custom launchers, and avoid the ad-heavy environment that Roku keeps building.

If you are still using a Roku device, now might be the time to switch to an Android TV or Google TV box that puts you back in control.





Roku’s New Home Screen Will Push More Ads (Bad for You)