Barreled and Boxed AND Whisky Drop are Dead

Got two emails today! Anyone got the low-down on why? Is it just reduced demand?

Beam email text: We’re writing to let you know about an important update to the Barreled & Boxed program. We are so proud of the community we have created since the program launched in 2021 – bringing some of the most exciting James B. Beam Distilling Co. innovations to your doorstep.

As we continue to focus on bringing new and immersive experiences to our most loyal fans at our homeplace at the James B. Beam Distilling Co. in Clermont, Kentucky, we've decided to wind down the Barreled & Boxed program, while still offering you the opportunity to purchase and enjoy our latest releases. Your support, curiosity, and enthusiasm have helped shape the program, and we continue to be grateful to share moments of bourbon discovery with you.

Maker's email text:

INSPIRED BY YOU
Dear HBOOriginalSeries,I’m writing to tell you about an important update to The Whisky Drop program and what it means for our most dedicated Ambassadors.We’re all so proud that the small program we began in 2020 has grown into this incredible community of bourbon lovers. Inspired by the many moments we’ve shared, we’re continuing to reimagine how we experience the whisky together.This does mean that the bottle shipping subscription Whisky Drop program as it exists today is coming to a close and will not continue in 2026. However, this community will continue to have first access to purchase these releases at Star Hill Farm and the unique experiences that go with them.Beginning with this year’s release of Wood Finishing Series, “The Stewards Release,” we are bringing you ‘behind the stills’ for in-depth experiences of each of our big three releases: Wood Finishing Series, Star Hill Farm Whisky, and Cellar Aged. You’ll have priority access to discover the process and story behind each, whether it’s an in-person tasting with Beth (details below) or an immersive journey from soil to glass with Star Hill Farm Whisky.We can’t wait to see you!

INSPIRED BY YOU

Dear HBOOriginalSeries,I’m writing to tell you about an important update to The Whisky Drop program and what it means for our most dedicated Ambassadors.We’re all so proud that the small program we began in 2020 has grown into this incredible community of bourbon lovers. Inspired by the many moments we’ve shared, we’re continuing to reimagine how we experience the whisky together.This does mean that the bottle shipping subscription Whisky Drop program as it exists today is coming to a close and will not continue in 2026. However, this community will continue to have first access to purchase these releases at Star Hill Farm and the unique experiences that go with them.Beginning with this year’s release of Wood Finishing Series, “The Stewards Release,” we are bringing you ‘behind the stills’ for in-depth experiences of each of our big three releases: Wood Finishing Series, Star Hill Farm Whisky, and Cellar Aged. You’ll have priority access to discover the process and story behind each, whether it’s an in-person tasting with Beth (details below) or an immersive journey from soil to glass with Star Hill Farm Whisky.We can’t wait to see you!

Posted Mar 5, 2026, 2:24 AM UTC

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