Next video idea

Have it set up the same way with the CEO about to chow down on the product while he is explaining that he is going to eat the whole thing this time to quell any doubts. Just as he is about to take his first bite, the camera gets knocked over, there's commotion and chaos and apologies and then the camera is back in place while he has a single bite left between his fingers. Then he says how filling that burger was, how much he definitely enjoyed it, and he couldn't possibly finish that last bite because it was so big.