Advice for a solo physiotherapist in Melbourne

I've been a physio for over 10 years now. I recently started my solo physio practice in Melbourne, but it's been really challenging as it's so competitive. The problem is not retaining patients; for me, it's been finding new ones. I've been a solo physio before in Canada, and it was so much easier. I would operate on word of mouth referral only, and I was always fully booked. I can't seem to get the same effect in Melbourne. Any suggestions would be helpful!

I can't think of anything more dreadful than going back to work for someone else. Thanks!