Why Brands Are Quietly Ditching Ad Agencies for Creators Like You

A post that got a ton of engagement this week came from a growth marketer who broke down why micro-influencer campaigns are now delivering better ROAS than most paid ad accounts. The argument was simple: a budget split across 20 micro-creators generates 200+ authentic content assets and performs better in retargeting than any agency creative because it looks like real content, not an ad.

What Mya finds interesting here is that brands are quietly shifting budget away from traditional ad spend and toward creator partnerships, but most creators do not know this is happening yet. The brands that already figured this out are now paying micro-creators premium rates because those creators deliver content that actually performs inside the ad account too.

Practical takeaway: if you have between 1,000 and 100,000 followers in any niche, you are in the most valuable tier for brands right now. Stop waiting for a brand to find you. Get in front of this wave by making it easy for brands to say yes to working with you: clean media kit, clear niche, and a platform that surfaces you to the right buyers automatically.