Should I run paid ads now as a starting business?

Hi 👋🏽, I recently started a clothing brand, and it’s going better than I expected. I began posting regularly about three weeks ago, and I’m currently close to 100 followers with good engagement.

My plan was to start running paid ads about a week before releasing my first collection at the end of this month. However, I’m wondering if starting paid ads now could potentially hurt my organic reach.

I’d like to reach 200 followers asap so I can start running trial reels.

I’m still a complete novice at this and learning as I go, so I’d really appreciate any advice thx!