Is anyone else finding Pinterest and TikTok ads massively underpriced for what they deliver right now?

Everyone talks about Meta Ads for ecommerce but I feel like Pinterest and TikTok are being slept on hard.

Pinterest in particular - the intent is already there. People are actively searching and saving. CPCs are still low compared to Meta and the traffic quality is solid because users are already in a buying or planning mindset.

TikTok ads are a different beast but when you get the creative right the cost per acquisition can be genuinely surprising. I think the issue is most people run ads that look like ads and wonder why they don't convert.

The real metric that matters though is cost per closed deal, not cost per lead. A cheap lead that ghosts you is worth nothing. I've seen Pinterest leads outperform Meta leads when you follow them all the way through to revenue.

Anyone else running ads on these platforms? Would love to know whats working for anybody else