Struggling with SKAN killing my TikTok Ads performance — anyone dealt with this?
Running a iOS app (photo cleaning utility) on TikTok Ads, optimizing for app installs in the US.
A week ago I added SKAN conversion value mapping for the first time (previously had none). Since then performance tanked completely — SKAN shows zero conversions while Google Analytics is tracking around 70 installs/week.
I suspect I'm under Apple's privacy threshold so SKAN just isn't returning data, which means the algorithm is flying blind.
I'm now rebuilding the campaign from scratch with App Events objective, optimizing for View Content (our paywall view event) which gets around 50-60 fires/day — hoping that gives the algorithm enough signal to work with.
A few questions for anyone who's been through this:
- Does switching from App Installs to App Events objective actually help when SKAN data is sparse?
- How long did it take your campaigns to stabilize after a full reset like this?
- Any tips for surviving the learning phase without blowing budget?
Spend is around €43/day so not huge, but every euro counts at this stage. Happy to share more details if useful.
Posted Mar 5, 2026, 11:47 AM UTC