Anyone else finding Pinterest ads seriously underpriced right now compared to Meta?
I've been running Pinterest ads for a while now and the CPCs are still noticeably cheaper than Meta. But the thing that really stands out is the quality of the traffic.
People on Pinterest are already in discovery and planning mode. They're searching, saving, and actively looking for solutions. Compare that to Meta where you're interrupting someone halfway through watching dog videos and hoping they click.
The metric I've started paying way more attention to is cost per closed deal rather than cost per lead. When you follow Pinterest leads all the way through to actual revenue they punch well above their weight. A slightly more expensive lead that actually converts is worth ten cheap ones that ghost you.
Feels like most advertisers are still pouring everything into Meta and sleeping on Pinterest. Curious what results other people are seeing here. What is anyone else's experience of Pinterest Ads?
Posted Mar 5, 2026, 11:50 AM UTC