Came back to Etsy after a while… why is everything a fee now?

I used to sell on Etsy a while ago and honestly it was so fun back then. It felt simple and beginner-friendly. You could just open a shop and start selling your stuff without worrying about a bunch of extra fees.

Now I came back to start my business again and suddenly there are one-time setup fees and subscriptions like Etsy Plus. I even got charged and didn’t realize what it was for at first. As someone who’s just starting out again, it’s really frustrating.

Did Etsy change their whole model recently? Why does it feel like everything is a fee now?

Curious if other sellers feel the same or if I’m missing something here.