Dynamic Pricing During Phase 4
FIFA's intent with phase 3.5 was to figure out just before their seat allocation activity, how much in demand their games were on a live basis. While some games at some venues fully sold out in this phase, many did not. Nearing the 48th hour of the 48-hour window period, many shared that there were still PLENTY of cat 1 and 2 tickets up for games still up for grabs. This indicates to me that FIFA might be potentially dropping the retail prices of those less in demand in phase 4. Or they will change nothing and see how phase 4 goes for them. What do you guys think?
For those that were hoping for a phase 3.5 part 2, maybe expect another random drop before April 2nd? At this point we have no idea with FIFA.
Posted Mar 5, 2026, 7:48 PM UTC
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