Most Amazon sellers have no idea this program exists, but it could be saving you thousands per month.

What Is It?

Brand Referral Bonus (BRB) is Amazon's way of rewarding you for driving your own traffic to your listings.

Simple version:

• You run ads on Meta, Google, TikTok, etc.
• You use Amazon Attribution links to track the traffic
• When someone buys, Amazon gives you a bonus credit
• That credit offsets your referral fees

Average bonus: 10% of the sale price

Quick Example

You spend $500 on Facebook Ads. Those ads generate $5,000 in Amazon sales. Amazon credits you $500 (10%). Your effective ad spend = $0.

Why Most Sellers Don't Use It

Three reasons:

1. They don't know it exists
2. They don't have Brand Registry (required)
3. They haven't set up Amazon Attribution

Requirements

To qualify, you need:

• Brand Registry enrollment
• Amazon Attribution tags on your external traffic
• Professional Seller account
• Manual opt-in (it's not automatic)

Is It Worth It?

Short answer: Absolutely.

If you're spending ANY money on external traffic (Meta, Google, TikTok, influencers, email), you're leaving money on the table without BRB.

Even if you're just starting, setting this up now means you'll get credits as you scale.

Next Steps

If you're not using BRB yet:

1. Check if you have Brand Registry
2. Set up Amazon Attribution (I'll post a guide on this later this week)
3. Opt-in to BRB in Seller Central (Brands > Brand Referral Bonus)

Questions?

Drop them below! Tomorrow I'll break down the actual bonus rates by category (spoiler: it's not always 10%).