I Messed Up Undergrad

Hi, I'm not sure if this is the right place to post but I am having some difficulty in making grad school a reality. I am finishing up my BA and I will barely have a 2.0 when a graduate. An academic probation period and so many other life events later (which I should have taken a leave of absence for but what's done is done), I am now considering a master's degree! I was just wondering how people who are applying and have gotten into some good grad programs have made their application not-so-gpa-focused or have shown improvement in other ways. I'm not sure if it helps but I am getting my BA in English and I am looking to get a Masters in Marketing! (I have been heavily looking at NYU but dreams are dreams 😭)