The reason these watches are made.

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I posted this as a comment but thought to make it a post. Here is the comment as it related to a post about a Nautilus.

FYI for OP and anyone else wanting a PP: There is a total disconnect between why the ultra rich buy Swiss watches and why everyone else does. For the wealthy, high end watches are basically wearable offshore bank accounts. You cannot walk across a border with huge amounts of cash without getting flagged by customs, but you can easily walk through wearing a half million dollar timepiece as personal jewelry. It functions as untraceable, borderless liquidity that can be liquidated for cash anywhere in the world on the grey market. Then you have OP seeing the rich wearing these watches and falling into a classic cargo cult mentality. They want a luxury watch to signal status and wealth, completely missing the underlying financial utility. Instead of moving money, OP is just locking up their actual liquid cash in a physical object they are terrified of scratching and never want to sell. The masses copy the aesthetic of wealth while ignoring the mechanics of it. Ironically, it is this exact mainstream hype that keeps the resale value high for the people at the top who are actually using them as financial tools. But go live your dream OP.

ETA: ever notice how all the international terminals have ADs or that there’s a watch shop right outside every casino floor in Vegas? Yeah…

Reps of these super watches scream fake because people don’t really wear them. The rich and powerful wear low key Rolexes and Apple Watches. Famous people are paid to wear watches and some of them that didn’t get the memo actually buy and wear expensive watches. Reps are cool and fun but just know that your AP or PP is dripping phony to anyone that has wealth.

Posted Mar 6, 2026, 3:46 PM UTC

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