Video Game Players Call This Character Creation Syndrome
(For Real Estate People) Loads of agents get into this business and work their asses off. The sad part is that a lot of this work comes with no results.
Agents spend countless hours building a beautiful, fully functional website, pay for classy headshots (and the suit or blazer they're sporting in the shot), stress over business card thickness and design, create top-tier executive class bios, and obsess over getting everything perfect.
Problem is, this gets them nowhere. Building the image of a successful agent doesn't actually create success. Doing the things successful agents do should be the only focus.
And I believe that is a sole and obsessive focus on Lead Generation. New agents need leads, leads = clients, client = commission OR experience. And all new agents need experience and money!
Don't focus on the superficial things you see that other agents have. Focus on the things that move the needle. (my advice is to focus solely on lead gen)
Posted Mar 6, 2026, 3:46 PM UTC