What do we Jellycat will do next with Purrks?

I’ve already reached ruby status and waiting to be able to order my cobblehop!

But I’m wanting to place a new order today and I contemplated making a new account so I could eventually get another cobblehop for my friend.

HOWEVER now I’m wondering if maybe jellycat will be sneaky and eventually release a new level higher than ruby cruiser?!

Then if most people were to do what I considered doing, we would all still only have enough points to be on ruby cruiser and would need to once again spend a bunch more to get a different new exclusive at a higher level!

So, what is everyone thinking Jellycat will do next with the Purrks points and levels?