We just published a new interview with our CEO on “intelligent event commerce”
Hey everyone! we just dropped a new interview with our CEO, Eric White, talking about where the live events industry is heading and why “intelligent event commerce” is becoming a bigger focus for venues and promoters.
A few themes that came up in the conversation:
- Why ticketing alone isn’t enough anymore
- The growing need to connect marketing, ticketing, payments, and data in one system
- How fragmented tools create extra work for venue teams
- What smarter automation and audience insights could look like in the next few years
A big idea is that live-event organizations shouldn’t have to stitch together 5–10 different systems just to understand what’s driving ticket sales. Bringing those capabilities together can help teams move faster and make better decisions about marketing, pricing, and audience growth.
If you're working in ticketing, venue marketing, or event ops, I’d be curious whether this matches what you're seeing on the ground.
Full interview here:
https://audienceview.com/interviews/intelligent-event-commerce-an-interview-with-audienceview-ceo-eric-white/
Would love to hear what others think about where event tech is headed.
Posted Mar 6, 2026, 8:46 PM UTC