Is Tiger keeping everyone guessing about playing in the Masters partially a marketing ploy

Will he play or won't he play is the question? He certainty has every right to play, he's earned it.

All I know is the week he said he's not ruling out playing in the Masters out of the blue, as if random, his new Sun Day Red catalog shows up at my house... Just in time for the Masters hype.

This is going to keep going on for weeks.