Yep, i just tried MR P!BB (replacement of Pibb Xrtra) and i have to say i am very disappointed. Pibb Xtra is a staple of the American diet and my favorite drink and for James Quincey to come in and swap it out to bring in a new youthful audience with exciting branding is audacious and he is a disgrace to pop.   


If James Quincey did the bare minimum research he would have seen the EMPlemon video on New Coke and why that failed. and instead of learning from history he instead repeats it and possibly has done even worse. while coke is a mid drink that's just ok, Pibb Xtra is quite possibly the best pop. 

It is our responsibility as the people to all write James Quincey demanding the reinstatement of Pibb Xtra. as well as this we must not but MR P!BB, it is not even worth trying, the flavor is attention grabbing and in your face while Pibb Xtra is modest and refreshing. 

Even down to the branding the Pibb Xtra can is very pleasing and refreshing to look at and has certain edge to it. MR P!bb attempts to have an edge by replacing the "i" with a "!" but it just comes off as try hard. as well as its more bland minimalist design that blend in more and conforms with most other modern branding and lack personality. 

i have very little Pibb Xtra left and it will only last me 2 weeks at most, that is the deadline that you, James Quincey have to bring back Pibb Xtra.

regarding Pibb new formula. a letter to Coca-Cola CEO James Quincey