Agencies managing multiple Google Business Profiles: what tools are actually worth it?

I’ve been helping a few businesses manage their Google Business reviews recently and it made me realize how messy the workflow becomes when you handle multiple profiles.

A few things that seem to take a lot of time when you're managing several locations:

• replying to reviews consistently
• keeping the tone professional across different businesses
• noticing patterns in customer feedback across reviews
• encouraging happy customers to actually leave reviews

For one business it's manageable, but once you start handling multiple locations it gets tedious pretty quickly.

I’m curious what tools people here are actually using when managing multiple GBP accounts.

For example I’ve been looking at tools like:

• BrightLocal for monitoring reviews and local SEO reporting
• Bottie.ai for automated replies and review sentiment insights
• Birdeye for multi-location reputation management

From what I’ve seen, a lot of these tools try to centralize review monitoring, automate replies, and analyze feedback patterns across locations.

Are you mostly doing this manually inside Google Business, or are there tools that actually make this easier?