A heads-up on how much data Loblaw actually takes for those grocery points

I was recently digging through the PCid privacy terms—the login used for PC Optimum & Shoppers and honestly, it’s a lot more than just tracking our favorite snacks. Beyond the basic stuff like your name, email and phone number, they’re collecting your address, date of birth and even biometric data, like selfies, for identity verification.

It’s not just about what’s in your cart, either. The apps track your digital footprint, including your IP address, your exact GPS location, and every link you click. This information isn't just sitting in a vault; it’s shared across the entire Loblaw family and sent out to third-party advertisers . Even if you decide to quit the program and delete your account, they may still keep your data indefinitely by "anonymizing" it, according to some of their privacy disclosures.

If you’re going to keep chasing those points, it's definitely worth heading to your account settings to turn on 2-step verification. It’s a handy program, but it’s wild to realize those "free" groceries actually cost quite a bit of personal privacy. 🧈💸