Hot take: TikTok might be underrated for SaaS distribution

Most SaaS founders focus on:

• SEO • Google Ads • Product Hunt • Cold outreach

But almost nobody talks about short-form distribution.

We’ve been experimenting with promoting SaaS through a TikTok network (~700K reach).

Instead of charging founders upfront, we test a simple model:

Create a short-form video explaining the product

Run it for ~7 days

Measure engagement, traffic, and user feedback

If it performs → scale

Some tools seem to get real curiosity and clicks, especially if the value prop is easy to explain visually.

Others… not so much.

So now I’m curious:

Has anyone here actually tried TikTok or short-form content to grow a SaaS?

Did it lead to:

real signups

just traffic

or mostly vanity views?

Would love to hear real experiences.