Marketing strategy for a high end clothing brand

Hi all,

A friend of mine recently started a clothing line and is struggling with identifying an effective marketing strategy that can bring in sales.

Her product line is 5 basic garments (t-shirt, tank top, bra and legging, socks and a cap). It’s made in Portugal and material are really high quality certified organic cotton. The whole vibe is European coastal living, Hampton rich kind.

Her target customer base is in the sphere of Loro Piana, Brunello Cucinelli etc and the product price point is high (though not as high as LP or BC).

It’s been difficult to find the right ways to get into the eyeline of this target market. She tried Meta ads but didn’t have much luck.

She’s considering influencers but are there any better marketing strategies than that?