Quick Question regarding Google ads

Quick question for business owners here.

How many of you are currently running Google Ads for your business and actually tracking whether those ads are bringing in real calls or leads?

I’ve been studying and working through the Google Ads certification programs and noticed a lot of small businesses run into the same issues when trying to generate leads online:

• Ads spending money but not producing calls
• Targeting areas that are too wide
• Keywords triggering unrelated searches
• No proper conversion tracking for phone calls or forms

Google Ads can be incredibly powerful for local service businesses when the structure is built correctly, but a lot of campaigns end up wasting budget without the owner realizing it.

I recently completed my certifications in: • Google Ads Search
• AI-Powered Performance Ads

I’m curious..are most of you running your ads yourselves, using an agency, or not using Google Ads at all?

Always interested in hearing what other business owners are experiencing with online advertising.