Do sales teams actually connect competitor updates to deals in the pipeline/CRM

Something I'm curious about after a few conversations with sales teams.

When a competitor launches something new or changes pricing, most companies eventually find out through things like:

• reps hearing it in deals
• competitive intel tools
• battlecards
• lost deal reviews

But what I'm wondering is this:

Do teams actually connect those updates to specific deals currently in the pipeline/CRM?

Example:

Competitor drops pricing or launches a feature.

Does anyone check:

"Which active opportunities might now be affected?"

Or does it mostly just become general competitive intel that the team absorbs over time?

Curious how this actually works inside real sales teams.