9070XT not recognized in device manager

Hey all, per subject title was wondering if there were people who have encountered similar experiences to mine. Some details/trouble shooting as below:

Motherboard: ASROCK B550m Pro4

I disabled CMS, set PCIe to Gen4 via Bios. Did safe mode DDU, reinstalled Adrenalin. Did this a few times and my 9070xt still fails to show up even after selecting 'Show Hidden Devices'
My PCIe slot is working as I've tested it via my old gpu (6650XT).
Using two PCIe 2+6 cables for the 2x8 slot so I don't think it's a power issue., but then again if it was properly powered and connected to my MB it should be showing in Device Manager..? (tested both these connection the 6650XT and it ran fine)

Appreciate the help!