So a few days ago I made a post about not being able to get impressions or product page views, despite running meta ads, TikTok ads, etc. I wasted a good amount of money, but if you read this, you can probably save money. 

  
My biggest issue was that running ads was simply throwing money away; people weren't liking them, the CPI and CPT was way too high and someone mentioned to stop the ads, use natural impressions to understand why they don't convert to downloads; shoutout Zetice lenglio and ContextualData. I switched from ads to organic, got a good amount of number of views, and they were right; the channel is not going to fix my conversion. 

even though I got more views, my conversion rate plummeted, but the impressions show that at least people care about the app organically, so the next step is to figure out the whole conversion rate. 

  
now I want to ask yall: is my product page / screenshots that bad? my app is 

[https://apps.apple.com/us/app/horus-a-good-money-app/id6755710633](https://apps.apple.com/us/app/horus-a-good-money-app/id6755710633) 

  
I made the screenshots, logo, keywords title myself; which I thought would come out good but obviously im biased. I hired an ASO optimizer on fiverr, which I think will do a good job, but I want you guys to roast my shit so I know how to improve as an engineer

  
TL:DR: don't waste money on ads on a new app, run organic, get a good sample data, and see how conversion is for that. don't rush ads, because they don't actually tell the whole story. 

I listened to this subreddit and it (kind of) worked